The relevancy of your emails is a deep topic, and is surely something of interest to businesses and organizations who wish to maintain the interest of their prospects and customers. You don’t want to annoy people with irrelevant emails!
This is especially true with tools, such as BizConnector, that are interacting with recipients who, for example, have already registered for an event or a service and should not receive another email inviting them to do so! This happens all too often with other email marketing tools.
So how does BizConnector do it?
The secret lies in a feature called ‘Check Before Send’. Although this is an option when you create a rule, it is on by default, recommended, and used in most of the rules written by BizConnector customers.
It works like this:
The second before a scheduled email is sent, BizConnector checks that the rule conditions (which caused the email to be scheduled in the first place) still apply. If not, the email is suppressed.
Simple as that!
So, for example, if the rule has conditions like:
and if Lead.Status is changed to ‘Working – Contacted’ (see note below)
then the rule conditions no longer apply, and the next email scheduled to go will not be sent. Relevancy of your email communication is thereby maintained!
There are a number of ways that Lead.Status can be changed. This can be done by a member of your staff – manually. And it could also, in BizConnector, be updated by another rule – say, for example, when the recipient opens an email, clicks on a link, or responds in other ways.
If you would like more information on this feature, please don’t hesitate to contact us.