Send the right message, to the right person, at the right time. Easily set up campaigns that respond to what your target audience is doing.
Use simple business rules to define when to send messages to your customers. Set it up once, and then let the rules do the work for you.
“I’ve been working with BizConnector/Lead Follow-up for a while now and all I can say is this is an amazingly powerful application. The fact that it is a fraction of the cost of the big marketing automation apps out there just makes it that much better.
As far as a system built to automate nearly any aspect of marketing and internal workflow, I haven’t seen anything that comes close to the functionality that BC /LFU has for the price. In fact, some of the systems going for $500/month and up don’t do what this application does.” – Matt J, April 2013
”This is probably the most affordable choice for drip marketing emails on the AppExchange, and it is very easy to set up. Within a few minutes you can have emails set up to go out in a sequence on some event in Salesforce. The standard objects are supported, as well as custom objects. And support is very responsive.” – Evan D, August 2013
“Lead Follow up has been a great addition to our Saleforce functionality. We are a small, but growing company, and lead follow up allowed us to add automatic email and task creation based on rule triggers. It is an inexpensive and easy to implement program that will help maintain and grow your customer base.” – Zack F, April 2013
“I believe that our company was one of the first to install lead followup as a smart solution to send organized drip campaigns on Salesforce. We are still using it many years later and are very happy. The support has been amazing and the product allows us to send predetermined emails to all our leads and current members. We send 12 html emails a year to members based on when they signed up so keeping track of them would have been a nightmare without this program. Additionally we programed Lead Follow-Up to set a task after a member has been with us 1 year for an agent to call and check in. Works like a charm.” – Chris M, January 2013