Lead Follow-Up operates within a Business Rules Framework, enabling a variety of applications.
|Automated lead nurturing ‘out of the box’ – ready for your drip marketing campaigns|
|Multiple workflow applications possible (not natively available in Salesforce Professional Edition)|
|Deeply integrated with salesforce.com – works with leads, contacts, opportunities, accounts, tasks, cases, and custom objects|
|Built-in feedback mechanism – enables closed-loop marketing|
|Personalized for your email recipients. Update Salesforce records directly.|
|Rules can fire based on recipient email behavior (opens and click-throughs, plus others)|
|Real-time Chatter alerts|