BizConnector is not only for marketing automation. It also enables workflow automation generally – not restricted to, say, drip marketing sequences.
For example, in the process of on-boarding a new client, you need to ensure that a specific question was answered.
You could use BizConnector to send an email – with the question embedded in it – and keep sending until you get a response – or the time for this expires.
This type of automation is typically not included when people think of “marketing automation”.
There are many ways to use BizConnector to enhance your business process through automation. Please contact us for more information.