Automated Lead Nurturing

Automates your Drip Marketing (aka Marketing Automation – Stay-in-Touch – Follow-Up) campaigns to help you nurture your sales leads.

What is Drip Marketing?

Drip Marketing: Relationship-building approach using multi-media info (email, white papers, telephone calls, seminars, webinars, blogs, speaking, collateral, direct mail, fax) in a relevant and ongoing dialog to support a prospect’s buying cycle until they are ‘sales ready’.” – Aberdeen Group

Why Automate?

  • Only a small percentage of your prospect base is ready to ‘buy now’
  • Sales only pays attention to 20% of your customer base
  • Sales-ready leads pursue education and information with or without you
  • Lead Follow-Up does not quit after only one contact
  • Lead Follow-Up does not let leads slip ‘through the cracks’
  • Lead Follow-Up works 24/7 so that you don’t have to

Use it for:

  • Website Leads
  • Networking
  • First Inquiry
  • First Meeting
  • Referrals


  • Proposal Sent
  • FirstĀTime Customers
  • Staying in Touch
  • Inactive Customers

Campaigns are based on Rules, which have Conditions and Actions.

Conditions can be:

  • Specific Salesforce field values
  • An email recipient opens an email
  • An email recipient clicks on a link in an email
  • Many other examples…

Actions can be:

  • Schedule a sequence of emails
  • Assign an owner to a lead
  • Update fields in a lead record
  • Popup a Salesforce reminder
  • Many other examples…