Create landing pages using the built-in HTML editor.
- can be made to match the look and feel of your corporate website
- can be personalized for your email recipients
One feature that differentiates Lead Follow-Up from other products is its ability to display field values from Salesforce records, through its deep integration with salesforce.com.
Landing pages are accessed through clicks on links in your automated emails. Tracking is automatically enabled for up to ten links in an email message, so that you can:
- view reports of opens and click-throughs
- get real-time alerts when a recipient opens an email or clicks on a link
Rules can also fire based on a recipient opening an email or clicking on a link – see Actionable Results.