BizConnector is deeply integrated with salesforce.com, via our product Lead Follow-Up. This integration means that once you set up your BizConnector rules and triggers, it will monitor everything that is going on in your CRM database and react to it automatically. BizConnector natively understands the difference and association between leads, accounts, opportunities, and other Salesforce.com objects. With BizConnector you can set up complex interactions within Salesforce that execute automatically when events occur in your CRM database.
The result is that you have the best of both worlds: Salesforce.com, the leading CRM platform, and BizConnector – a leader in lead nurturing and drip marketing software.
BizConnector works with more than just Leads. You can execute rules based on Salesforce opportunities, accounts, contacts, tasks, and calendar events. BizConnector also works with Custom Objects, so that your specific applications can be integrated with your marketing automation system. This level of flexibility allows you to get the most out of Salesforce.com and BizConnector.