Email Marketing

Intelligent Drip Marketing

There are many reasons to run drip marketing campaigns; brand exposure, lead nurturing, generating repeat business, etc… And there are many companies out there offering basic drip marketing solutions. But these days, sending the same message at the same time, to everyone, simply won’t cut it. Very few of these solutions run campaigns intelligently the way BizConnector does.

 

BizConnector allows you to send the right message,  to the right person, at the right time. Easily set up campaigns that respond to individual customers and lead interactions, so that you can send them the most effective email catering to their questions and needs.

 

Benefits to you:

  • More effective drip marketing campaigns.
  • More return customers – send them emails based on their purchase history, preferences, and more!
  • Efficient use of limited sales resources – nurture sales leads that aren’t ready to make a purchase yet.

WYSIWYG Template Editor

Creating professional templates is simple using the built-in html and text editors. With recognizable (and customizable) toolbars, you can create templates quickly and efficiently.

 

Benefits to you:

  • Produce content faster
  • Easy-to-use Image Manager for headers and logos
  • From name, email, signature can be based on recipient’s assigned rep
  • Take advantage of html for effective branding
  • Easily paste/import existing assets
  • Built-in unsubscribe capability

Dynamic Content

 

Personalize and tailor content, that can vary by individual recipient, using merge fields and template functions. You can also customize links and other content in your emails based on factors such as the recipients industry, location, and more. BizConnector also supports customization based on custom objects or 3rd party content or feeds that can help create even deeper engagement in your message – a benefit not supported in other marketing automation systems!

 

Benefits to you:

  • Personalize your emails by inserting dynamic content.
  • Increase conversions by automatically altering content based on recipient actions.
  • Leverage external resources by inserting content from blogs and feeds!

Landing Pages

Create landing pages using the built-in html editor. Landing pages can be customized with dynamic information based on any number of factor, such as: opportunity stage, geographic targeting, industry, company, etc…

 

You can also build forms in landing pages by using the “Instant Feedback” mechanism. Form results can also trigger additional rules and update your CRM database.

 

Benefits to you:

  • Dynamically generated landing pages can match the look and feel of your corporate site.
  • Personalized and targeted landing pages generate higher engagement and get you more qualified leads.
  • Get reports on opens and click-throughs.

Check Before Send

This feature ensures that all of your emails are relevant, by checking that initial rule conditions that triggered the email still apply. If the conditions do not apply at the time the email was scheduled, it will not be sent.

 

Benefits to you:

  • Have confidence that your customers and leads are only receiving the most relevant communications.
  • Achieve higher response rates knowing that only qualified customers and leads are receiving your highly targeted emails.
  • BizConnector stays up to date with all changes in your CRM system.

Not Only Email

Oftentimes, you want to reach your customers and leads through more than just one channel. And just as frequently, different audiences want to receive messages in different ways, depending on their preferences. BizConnector offers you the capability to reach your target audience through SMS, phone, direct mail, Twitter, and more, and have it all integrated into one system.

 

Benefits to you:

  • Full coverage for all of your marketing channels.
  • Maximize your ROI by using the most effective channels for your target audience.
  • Future proof your communications – BizConnector can adapt to any marketing channel!