Automation

Customer & Lead Nurturing

Nurture your customer and sales lead interactions by using BizConnector’s automation tools. By using BizConnector’s rules and triggers, you can create deep, ongoing interactions with your target groups that are more engaging than simple auto-responder emails. Once these rules are set up, they work automatically behind-the-scenes, allowing you to do more with your limited marketing resources.

 

Benefits to you:

  • Does not quit after only one contact.
  • Does not let leads slip ‘through the cracks’
  • Works 24/7 so that you don’t have to

Smart Rules and Triggers

Using BizConnector’s intuitive interface, you can easily set up rules and triggers that target sales leads and existing customers based on specific actions. These rules can be based on a variety of factors, such as opening an email, clicking a link, website behavior, status changes in your CRM database, etc… These rules can be combined to create extremely effective campaigns that result in higher conversions, customer retention, and more sales.

 

Benefits to you:

  • Initiate campaigns that adapt to customer and lead behavior…in real-time!
  • Start, stop and alter campaigns only at the most relevant moment for each lead or customer.
  • Combining rules can help you target only the most profitable customer and lead segments…automatically!

Instant Feedback

Easily add questions to your email content without any programming. The questions appear directly in the body of the email message. Responses automatically update CRM records – in real time. You can create rules to fire against specific responses, and initiate highly engaging follow-up messages based on recipients’ answers!

 

For example:

Benefits to you:

  • Response rates will be higher. Questions appear right in the email body – no additional click to a landing page is required.
  • Instant feedback allows for greater customization and better customer and lead targeting.
  • No need to set up separate accounts just to send out brief questions to your customers and prospects. That capability is built directly into BizConnector!

Real-time alerts

Instantly find out when a customer or lead fills out a form, makes a purchase, fills out a document, etc… BizConnector enables real time alerts through Salesforce Chatter, or alternatively you can set up a custom workflow through a different channel (email, phone, SMS, and more).

 

Benefits to you:

  • Faster response times allow you to adapt more quickly and stay ahead of the competition.
  • Free yourself to do other activities, knowing that you’ll be alerted whenever something important happens.
  • Seamless integration into the channels that you already use on a daily basis!

Workflow automation and more

BizConnector’s powerful suite of tools utilizing business rules and triggers can also be used to automate many of your company’s communications workflows and other processes. For example, you can use BizConnector to manage internal workflows that require multiple approval steps or complex interactions based on dynamic criteria. BizConnector can also be used to facilitate transactions between your customers and your account agents in multi-step document workflows. There is no limit to the flexibility that BizConnector allows in automating your processes to make your business more efficient.

 

Benefits to you:

  • Reduce operating costs by automating your repetitive workflows.
  • Eliminate unnecessary delays by having BizConnector react instantly to changes or updates to workflows in progress.
  • Manage complexity seamlessly by using BizConnector’s simple business rules to automate your processes.